{"id":4283,"date":"2019-05-17T10:45:10","date_gmt":"2019-05-17T08:45:10","guid":{"rendered":"https:\/\/www.gooma.biz\/usteda-za-male-tvrtke\/"},"modified":"2019-05-17T10:45:10","modified_gmt":"2019-05-17T08:45:10","slug":"usteda-za-male-tvrtke","status":"publish","type":"post","link":"https:\/\/www.gooma.biz\/sr\/usteda-za-male-tvrtke\/","title":{"rendered":"Kako male tvrtke mogu posti\u0107i u\u0161tede u poslovanju?"},"content":{"rendered":"

Kako male tvrtke mogu posti\u0107i u\u0161tede u poslovanju?<\/strong><\/h2>\n<\/div>
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Prema podatcima koje je objavio Blooomberg<\/a>, \u010dak 8 od 10 malih tvrtki do\u017eivljava neuspjeh nakon prvih 18 mjeseci poslovanja. \u00a0Iako je ve\u0107ina poduzetnika fokusirana na pove\u0107anje prodaje, ako \u017eelite profitabilan posao, jednako je va\u017eno i smanjiti tro\u0161kove. Ovo pitanje postaje jo\u0161 va\u017enije kada je u pitanju u\u0161teda za male tvrtke.<\/p>\n

Naime, prijelaz iz teorije u praksu, tj. provo\u0111enje stvarnog cost managment rje\u0161enja za mnoge od njih mo\u017ee biti poprili\u010dan izazov. Kako osigurati da je takvo rje\u0161enje potpuno u skladu sa zahtjevima va\u0161eg poslovanja? Odnosno kako \u201enajbezbolnije\u201c uvesti ovakvu poslovnu promjenu? U\u0161teda za male tvrtke postaje puno lak\u0161a uz ove savjete. Evo kako mo\u017eete smanjiti tro\u0161kove!<\/p>\n<\/div>

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Teleworking- rad na daljinu<\/strong><\/h3>\n

E-commuting, telecommuting, telework ili e-work, telework- sve su ovo nazivi za rad na daljinu. Pojam koji se odnosi na rad s nekog drugog mjesta izvan ureda ili od ku\u0107e. Ovaj koncept rada odbacuje norme tipi\u010dne radne sredine koja podrazumijeva osmosatno radno vrijeme. Nastala je kao rezultat stalnog razvoja informacijsko-komunikacijskih tehnologija.<\/p>\n

Naime, u teleworkingu zaposlenik je povezan s uredom, ali ne mora biti fizi\u010dki u njemu da bi obavljao posao. Rezultat? Manji tro\u0161kovi poslovanja, fleksibilno radno vrijeme i ve\u0107e zadovoljstvo zaposlenika.<\/p>\n<\/div>

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Istra\u017eivanja provedena u SAD-u, gdje trenutno gotovo 45 zaposlenika primjenjuje rad na daljinu u nekom obliku, pokazala su slijede\u0107e. Primjenom teleworkinga prosje\u010dan ameri\u010dki poslodavac mo\u017ee godi\u0161nje u\u0161tedjeti i do 11.000 dolara samo na jednom zaposleniku.\u00a0 Kada bi ameri\u010dki poslodavci omogu\u0107ili svojim zaposlenicima da pola radnog vremena rade na daljinu, u\u0161teda na tr\u017ei\u0161tu bi iznosila nevjerojatnih 700 milijardi dolara godi\u0161nje. Telework i ostali oblici fleksibilnog rada ne samo da \u0107e osigurati u\u0161tedu, nego \u0107e i zna\u010dajno pove\u0107ati zadovoljstvo i produktivnost zaposlenika.<\/p>\n<\/div>

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U\u0161teda za male tvrtke uz ogla\u0161avanje preko dru\u0161tvenih mre\u017ea<\/strong><\/h3>\n

\u201eKlasi\u010dno\u201c ogla\u0161avanje je skupo. Reklame na TV-u, banneri, jinglovi na radiju, sve su to ve\u0107inom preskupe stavke za male tvrtke. Dobra stvar je da vam na raspolaganju stoji odli\u010dan, prili\u010dno jeftin marketin\u0161ki kanal za ogla\u0161avanje- dru\u0161tvene mre\u017ee. Pla\u0107eno ogla\u0161avanje preko dru\u0161tvenih mre\u017ea je puno povoljnija opcija.<\/p>\n

Naime, prosje\u010dna CPM\u00a0 cijena Facebook oglasa iznosi malo vi\u0161e od 7 dolara, \u0161to je nemjerljivo jeftinije u odnosu na cijenu minute reklamnog sadr\u017eaja u udarnom terminu na televiziji. Pri tome mo\u017eete sami kreirati publiku, a doseg va\u0161ih oglasa mo\u017ee biti zaista velik.<\/p>\n

Ako to ne \u017eelite, uop\u0107e ne morate pla\u0107ati oglase na dru\u0161tvenim mre\u017eama. Uz malo kreativnosti, truda i vremena mo\u017eete vrlo brzo imati dobar organski doseg objava. Na taj na\u010din imate priliku polako i sigurno do\u0107i do tisu\u0107a novih potencijalnih kupaca, bez ikakvog tro\u0161ka.<\/p>\n<\/div>

Anga\u017eirajte freelancere i vanjske suradnike <\/strong><\/h3>\n

U odnosu na \u201eklasi\u010dne zaposlenike\u201c, freelancere<\/a> i vanjske suradnike je lak\u0161e i povoljnije zaposliti na odre\u0111enim poslovima. Va\u017eno je samo unaprijed definirati obostrana o\u010dekivanja kako bi obje strane bile zadovoljne.\u00a0 Doprinosi, zdravstveno osiguranje pla\u0107eni godi\u0161nji odmor- uz freelancere i vanjske suradnike nemate ovakvih tro\u0161kova. Jedino \u0161to morate je isplatiti ih za obavljeni posao.<\/p>\n

Rezultat je zna\u010dajna u\u0161teda za male tvrtke na stavkama vezanim uz pla\u0107u zaposlenika. Pri tome ipak treba imati na umu da su, upravo zbog nepostojanja ugovorne obveze, freelanceri generalno manje lojalni poslodavcu. Naime, freelancer \u0107e bez puno razmi\u0161ljanja po\u010deti raditi za drugog klijenta ako mu on ponudi bolje uvjete od vas.<\/p>\n

Zato je bolje anga\u017eirati ih na manje va\u017enim poslovima unutar tvrtke. No, kada je rije\u010d o zasebnim projektima i jednokratnim poslovima oni su odli\u010dan alat za zna\u010dajno smanjenje tro\u0161kova poslovanja.<\/p>\n<\/div>

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Ograni\u010dite putne tro\u0161kove <\/strong><\/h3>\n

Teleworking, koji smo ranije spomenuli, jedan je od na\u010dina na koji mo\u017eete zna\u010dajno smanjiti putne tro\u0161kove va\u0161ih zaposlenika \u0161to u kona\u010dnici donosi u\u0161tedu i za va\u0161u tvrtku. Uz to, morate sami postaviti granicu kada je rije\u010d o putnim tro\u0161kovima na ra\u010dun tvrtke. Naravno, to se ne odnosi na neophodna poslovna putovanja ili konferencije na koje morate i\u0107i. Ipak, tvrtka ne mora podmiriti tro\u0161ak ba\u0161 svake vo\u017enje na sastanak s klijentom.<\/p>\n

Ako niste sigurni kako u\u010dinkovito rije\u0161iti ovo pitanje, odli\u010dno rje\u0161enje je aplikacija za br\u017ei i jednostavniji obra\u010dun i evidenciju\u00a0 putnih tro\u0161kova<\/a>. Ovakva softverska rje\u0161enja su odli\u010dan alat za postizanje u\u0161tede. Ukoliko \u017eelite dodatno u\u0161tedjeti na putnim tro\u0161kovima mo\u017eete organizirati ve\u0107e sastanke u obliku video konferencija. Ulaganje u opremu koja vamje potrebna za odr\u017eavanje ovakvog sastanka dugoro\u010dno je isplativo.<\/p>\n<\/div>

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Zaklju\u010dak?<\/strong><\/h3>\n

U\u0161teda za male tvrtke nema univerzalnu formulu, jer je svaki posao druga\u010diji. Na primjer, logi\u010dno je da ne mo\u017eete ostvariti u\u0161tedu na putnim tro\u0161kovima ako va\u0161 posao ne podrazumijeva putovanja, sastanke ili odlazak na teren. Ipak, budite sigurni da prostora za rezanje tro\u0161kova uvijek ima, \u010dak i kada vam se \u010dini da ste vrlo ekonomi\u010dni.<\/p>\n

Ponekad se isplati i dva puta analizirati iste stavke va\u0161eg poslovanja kako bi provjerili mogu li se neki tro\u0161kovi dodatno smanjiti. Ovakva strategija inicijalno vas ko\u0161ta samo va\u0161eg vremena, a dugoro\u010dno se svakako isplati.<\/p>\n<\/div>

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A ukoliko \u017eelite dodatno u\u0161tedjeti na putnim tro\u0161kovima uklju\u010dite Gooma aplikaciju<\/a> na poslovnom putu. \u017delite znati vi\u0161e o digitalnom rje\u0161enju\u00a0 kojim \u0107ete sebi i svojim djelatnicima olak\u0161ati pra\u0107enje putnih tro\u0161kova? Kontaktirajte nas<\/a> ve\u0107 danas.<\/p>\n<\/div><\/div><\/div>

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