{"id":4256,"date":"2020-05-04T16:20:14","date_gmt":"2020-05-04T14:20:14","guid":{"rendered":"https:\/\/www.gooma.biz\/7-savjeta-za-krizni-menadzment\/"},"modified":"2020-05-04T16:20:14","modified_gmt":"2020-05-04T14:20:14","slug":"7-savjeta-za-krizni-menadzment","status":"publish","type":"post","link":"https:\/\/www.gooma.biz\/sr\/7-savjeta-za-krizni-menadzment\/","title":{"rendered":"7 savjeta za krizni menad\u017ement"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2><strong>7 savjeta za krizni menad\u017ement<\/strong><\/h2>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-bottom:30px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#00b285;border-color:#00b285;border-top-width:2px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><p>Upravljanje kriznom situacijom je vjerojatno najve\u0107a no\u0107na mora ve\u0107ine tvrtki. Iako u poslovanju uvijek treba o\u010dekivati probleme, krizne situacije naj\u010de\u0161\u0107e nastaju tamo gdje ih nikada ne o\u010dekujete. Kako se onda pripremiti za njih i primijeniti u\u010dinkovit krizni menad\u017ement?<\/p>\n<p>Jednom kada problem eskalira i preraste u krizu, velik broj tvrtki bi najradije sve prepustio timu PR stru\u010dnjaka uz nadu da \u0107e sve rije\u0161iti samo od sebe i to \u010dim prije. U praksi to, naravno, nikada ne izgleda tako.<\/p>\n<p>Zahvaljuju\u0107i medijima i dru\u0161tvenim mre\u017eama, nenamjerni propusti u poslovanju, nezadovoljni kupci neprimjereni tweet ili Facebook postovi vrlo brzo dolaze do \u0161iroke publike. Ipak, kriznom situacijom mo\u017eete upravljati \u010dak i kada se dru\u0161tvene mre\u017ee u\u017eare od komentara i po\u010dnu stizati novinarski upiti.\u00a0 Uz ovih sedam savjeta za krizni menad\u017ement objasnit \u0107emo vam i kako.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element fusion-image-align-center in-legacy-container\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/1.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[9211115935e47671deb]\" data-title=\"1\" title=\"1\"><img decoding=\"async\" width=\"1600\" height=\"800\" alt=\"poslovna etika\" src=\"https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/1.png\" class=\"img-responsive wp-image-4076\" srcset=\"https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/1-200x100.png 200w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/1-400x200.png 400w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/1-600x300.png 600w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/1-800x400.png 800w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/1-1200x600.png 1200w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/1.png 1600w\" sizes=\"(max-width: 980px) 100vw, 1200px\" \/><\/a><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><h3><strong>1.Izradite strategiju kriznog menad\u017ementa<\/strong><\/h3>\n<p>Krizne situacije vrlo lako dovode do stanja panike unutar tvrtke, gdje zaposlenici gube pojam o tome \u0161to su njihove du\u017enosti i zadatci. Upravo zato, treba vam strategija kriznog <a href=\"https:\/\/www.croma.hr\/\">menad\u017ementa<\/a>. S jedne strane, ona osigurava da \u010ditav poslovni tim bude na \u201eistoj strani\u201c za vrijeme krize. No, \u0161to je puno va\u017enije, poma\u017ee vam da uspostavite red u kaoti\u010dnoj situaciji i da zaposlenici ostanu fokusirani na svoj posao.<\/p>\n<p>Idu\u0107i korak je sastaviti tim ljudi koji \u0107e imati najva\u017enije uloge u kriznoj situaciji i napraviti raspodjelu njihovih zadataka. Pitanja na koja morate posebno obratiti pozornost je tko \u0107e prikupljati informacije, odgovarati na novinarske upite i davati izjave. Osim toga, definirajte u\u017ei tim izvr\u0161nih direktora koji \u0107e donositi odluke. Ve\u0107i broj ljudi na rukovode\u0107im pozicijama zna\u010di vi\u0161e razli\u010ditih mi\u0161ljenja. Najmanje \u0161to vam treba u kriznoj situaciji je nesloga me\u0111u njima.<\/p>\n<p>Za glasnogovornika u kriznim situacijama postavite nekoga od najiskusnijih PR-ovaca ili stru\u010dnjaka za ljudske resurse. Ovakvi \u010dlanovi kriznog tima \u0107e znati djelovati smireno i samouvjereno \u010dak i kada su suo\u010deni sa te\u0161kim pitanjima.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1600\" height=\"800\" title=\"2\" src=\"https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/2.png\" alt class=\"img-responsive wp-image-4077\" srcset=\"https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/2-200x100.png 200w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/2-400x200.png 400w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/2-600x300.png 600w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/2-800x400.png 800w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/2-1200x600.png 1200w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/2.png 1600w\" sizes=\"(max-width: 980px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><h3><strong>2.O\u010dekujte najgore<\/strong><\/h3>\n<p>Krizni menad\u017ement od vas zahtjeva <a href=\"https:\/\/www.gooma.biz\/uspjesno-upravljanje-zaposlenicima-kao-najveci-izazov-menadzmenta\/\">uspje\u0161no upravljanje situacijama<\/a> u kakvima se ina\u010de ne nalazite. Redovni sastanci sa PR timom, razmatranje situacija iz koje mogu nastati problemi te razrada potencijalno najgoreg scenarija jedan je od najboljih na\u010dina da se za njih pripremite na vrijeme.<\/p>\n<p>Ovakvi sastanci vam \u010dak mogu pomo\u0107i da smanjite \u0161tetu u potencijalno katastrofalnim situacijama. Naime, kroz razradu razli\u010ditih potencijalnih scenarija mo\u017eete lak\u0161e ocijeniti va\u0161e postoje\u0107e poslovne procese i predvidjeti kako \u0107e funkcionirati u vrijeme krize.<\/p>\n<p>Posao PR stru\u010dnjaka je prepoznati probleme prije nego nastanu i trebate iskoristiti ovu njihovu vje\u0161tinu prije nego krizna situacija nastane.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1600\" height=\"800\" title=\"3\" src=\"https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/3.png\" alt class=\"img-responsive wp-image-4078\" srcset=\"https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/3-200x100.png 200w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/3-400x200.png 400w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/3-600x300.png 600w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/3-800x400.png 800w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/3-1200x600.png 1200w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/3.png 1600w\" sizes=\"(max-width: 980px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\"><h3><strong>3.Budite informirani<\/strong><\/h3>\n<p>Onog trenutka kada saznate za problem ili incident koji mo\u017ee imati negativne posljedice za va\u0161e poslovanje morate stalno biti informirani. To zna\u010di biti u kontaktu sa zaposlenicima koji su upoznati sa svim detaljima i okolnostima oko nastanka problema.<\/p>\n<p>Pravovremene informacije poma\u017eu vam i da rije\u0161ite problem prije nego on preraste u kriznu situaciju. Recimo da ste saznali za vrlo negativnu kritiku nezadovoljnog korisnika ili klijenta. Odmah reagirajte, kontaktirajte klijenta i zamolite ga da se sastanete osobno.<\/p>\n<p>Ponudite mu nekoliko rje\u0161enja, povrat novca, popust ili bilo koju drugu pogodnost koja \u0107e smiriti situaciju prije nego njegovo negativno iskustvo postane lo\u0161a reputacija. Ukoliko se radi o internom incidentu, okupite cijeli poslovni tim i razgovarajte sa svakim zaposlenikom kako bi utvrdili \u0161to se zaista dogodilo.<\/p>\n<h3><strong>4.Poslovni tim mora biti u tijeku s doga\u0111anjima<\/strong><\/h3>\n<p>U trenutku kada se borite sa kriznom situacijom, vrlo je lako zaboraviti na to kako ona utje\u010de na va\u0161e zaposlenike. No, dr\u017eati va\u0161 poslovni tim u tijeku sa nastalom situacijom jednako je va\u017eno kao i <a href=\"https:\/\/www.gooma.biz\/komunikacijske-vjestine-u-managementu\/\">komunicirati sa medijima ili korisnicima<\/a>.<\/p>\n<p>Zadnja stvar koja vam treba je da nezadovoljni zaposlenik odlu\u010di dati izjavu medijima i iznijeti svoje vi\u0111enje trenutne situacije. Takvi istupi mogu samo pogor\u0161ati cijelu situaciju. Upravo zato redovno informirajte zaposlenike, dioni\u010dare te sve ostale zainteresirane strane o tome \u0161to se doga\u0111a. Poka\u017eite im da vam je stalo da budu u tijeku i kako je situacija pod kontrolom. \u0160utnja i zadr\u017eavanje informacija samo \u0107e pove\u0107ati njihovu nervozu i osje\u0107aj neizvjesnosti.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1600\" height=\"800\" title=\"4\" src=\"https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/4.png\" alt class=\"img-responsive wp-image-4079\" srcset=\"https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/4-200x100.png 200w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/4-400x200.png 400w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/4-600x300.png 600w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/4-800x400.png 800w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/4-1200x600.png 1200w, https:\/\/www.gooma.biz\/wp-content\/uploads\/2020\/05\/4.png 1600w\" sizes=\"(max-width: 980px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-6\"><h3><strong>5.Transparentnost je klju\u010dna<\/strong><\/h3>\n<p>\u010cak niti najbolji savjeti za krizni menad\u017ement ne\u0107e vam pomo\u0107i ako niste spremni preuzeti odgovornost za nastali problem. U kriznoj situaciji morate biti iskreni prema javnosti. Ukoliko je problem zaista nastao kao rezultat propusta u poslovanju, preuzimanje odgovornosti i isprika su jedini na\u010din na kojim vam to mo\u017ee biti opro\u0161teno, bez obzira na njegovu te\u017einu.<\/p>\n<p>Pri tome uvijek vodite ra\u010duna o izboru rije\u010di koje koristite. Izrazi poput \u201e u ovom trenutku nemamo komentara\u201c ili \u201e provjerit \u0107emo o \u010demu se radi\u201c samo \u0161alju poruku da ili ne\u0161to skrivate, ili ste neinformirani oko problema koji vam se doga\u0111aju u tvrtki. Uz to, dodatno potenciraju nepovjerenje javnosti. Ukoliko je potrebno, ispri\u010dajte se unaprijed i recite kako va\u0161i odjeli rade sve da bi se nastala situacija rije\u0161ila \u010dim prije na zadovoljstvo va\u0161ih korisnika i klijenata.<\/p>\n<h3><strong>6.Iskoristite mo\u0107 dru\u0161tvenih mre\u017ea<\/strong><\/h3>\n<p>Dru\u0161tvene mre\u017ee su postale mjerilo za razmjere krizne situacije. Zapravo, krizna situacija naj\u010de\u0161\u0107e nastaje onda kada problem do\u0111e do dru\u0161tvenih mre\u017ea. U samo sat vremena, problem za koji niste ni znali da postoji pretvara se u negativnu pri\u010du koju dijeli tisu\u0107e korisnika. Lo\u0161a reputacija \u0161iri se kao po\u017ear i niste se ni sna\u0161li, a va\u0161 problem ve\u0107 ima i hashtag.<\/p>\n<p>Iako bi ste u takvim situacijama najradije ugasili fan page i zaboravili da ste ikada koristili dru\u0161tvene mre\u017ee, napravite upravo suprotno. Iskoristite mo\u0107 dru\u0161tvenih mre\u017ea kako bi objasnili da je situacija pod kontrolom, \u0161to se doga\u0111a i koji su va\u0161i idu\u0107i koraci. Budite iskreni, kratki i jasni. Odgovarajte na upite ali nipo\u0161to se nemojte upu\u0161tati u rasprave ispod statusa. \u0160to vi\u0161e izbjegavate dru\u0161tvene mre\u017ee, to je ja\u010di dojam da je situacija izvan va\u0161e kontrole.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-bottom:30px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#00b285;border-color:#00b285;border-top-width:2px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-7\"><h3><strong>7<\/strong>.<strong>Budite ljudi<\/strong><\/h3>\n<p>Krizni menad\u017ement od vas zahtjeva cijeli set vje\u0161tina kako bi se iza\u0161lo na kraj sa nastalim problemom. No, pri tome nemojte zaboraviti da\u00a0 u kriznim situacijama ljudi najvi\u0161e cijene osje\u0107aj da \u010dujete \u0161to vam govore i da razumijete njihove probleme.<\/p>\n<p>Upravo zato, umjesto potrebe da se brane i reagiraju na prozivke, tvrtke trebaju pokazati suosje\u0107ajnost i razumijevanje u kriznoj situaciji.<\/p>\n<p>Iako su jednostavniji i dopu\u0161taju vam ve\u0107u kontrolu sadr\u017eaja koji izlazi u javnost, pisane odgovore na medijske upite zamijenite izjavom koja \u0107e povezati stvarno lice s imenom va\u0161 tvrtke. Ako je rije\u010d o ozbiljnoj situaciji i vrlo slo\u017eenom problemu, ta osoba treba biti predsjednik uprave ili direktor tvrtke. Na taj na\u010din pokazujete javnosti da ste samo ljudi koji razumiju ozbiljnost nastale situacije i rade na \u0161to br\u017eem rje\u0161avanju problema koji zaista nitko nije \u017eelio.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[201,194,202,203],"class_list":["post-4256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-sr","tag-krizni-management-sr","tag-poslovni-savjeti-sr","tag-savjeti-za-ustedu-sr","tag-troskovi-poslovanja-sr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 savjeta za krizni menad\u017ement-kako upravljati u kriznoj situaciji - Gooma<\/title>\n<meta name=\"description\" content=\"Krizni menad\u017ement osigurava da \u010ditav poslovni tim bude na \u201eistoj strani\u201c za vrijeme krize. 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